ABOUT SMA DANCE

MISSION

ShowMakers will redefine your passion for dance.  Our experienced staff provides quality-crafted choreography and instruction. We cater an efficient and extraordinary product through our customer focus, integrity, and service mentality. Our greatest hope is to inspire dance teams’ pursuit for greatness both on and off the dance floor. 

OUR PROMISE TO YOU

ShowMakers reimagines a dance experience that serves you beyond your art. We are devoted to curating innovative choreography, effective teaching strategies, and an exciting environment that is tailored just for you! Our service, attention to detail and strong company character will gift you with fun and principled results as a team and individual.

OUR STORY

ShowMakers of America® has been training high school dance/drill teams, pep squads, officers and directors since 1988. Inspired by Susan Angell-Gonzalez (Founder) and led by Sarah Visel (CEO) and Stacy Becker (Vice President), our targeted purpose is to support teams and directors with the resources to achieve their aspirations through a quality, goal-oriented dance camp program focusing on precision, technique, style, team-building and leadership proficiency.

CORE VALUES

INTEGRITY

We believe that when you’re surrounded by honesty, encouragement, and authenticity, you can truly flourish. Our commitment is to guide you with transparency and heart, so you can lead confidently and authentically, both on and off the floor.

EXPERIENCE

With over 400 years of classroom experience and 500 years of teaching insight, our team knows what dancers and directors need to thrive. We combine deep experience with forward-thinking innovation, delivering choreography and instruction that are current, adaptable, and proven to work in real programs like yours. In addition to exceptional training, we also provide a dynamic competition experience — giving teams the opportunity to showcase their growth, creativity, and connection in a supportive and inspiring environment.

PASSION

We believe that passion drives excellence — both on and off the floor. Our mission is to ignite movement that inspires teams to grow in both skill and spirit. We value precise technique, innovative choreography, personalized instruction, and an atmosphere filled with energy and encouragement. Every dancer leaves not only stronger in their craft but grounded in character and confidence.